Basmati Rice is nature's exclusive gift to the Indian sub-continent. No other rice in the world has this combined characteristic of exquisite aroma, sweet taste and the post cooking elongation. Basmati rice has been known to the world since the early days of the 19th Century though the British and the Portuguese and for a millennium and more it’s known to the Gulf, the Mediterranean and up to Greece.

By virtue of its geographical position, water and soil quality plus special weather conditions, this rice is different from other rice varieties. It is grown only in Northern India.

In India, Basmati rice is characterized by extra long, superfine slender grains having a length to breadth ratio > 4.3, sweet taste, soft texture, delicate curvature and an extra elongation with least breadth-wise swelling on cooking. This highly aromatic rice is India's gift to the whole world.

he very word ‘Basmati’ has originated from Vasumati which means earth recognized by its unique fragrance. The full exposition of the word is from Hindi. Bas originating from Prakrit Vas which has a Sanskrit root- Vasay connoting aroma; and Mati meaning ingrained from the origin. According to Ayurveda, Basmati, the king of all varieties of rice, is saatvic or pure, is nourishing for the body tissues and is easy to digest.

Throughout history it has been on royal menus of various cultures as the main dish. From the pilav of Turkey, to polou of Persia, pilafs of the Steppes and paellas of the Mediterranean, to the pulau of India it has been served to great Sultans, Maharajahs, Nawabs and Emperors. Spices, nuts, dried fruits, vegetables and herbs with Basmati rice transform rice dishes into extraordinary meals.

Indian Basmati rice has a very different aroma and taste from Chinese and Thai Jasmine rice. There are many "knock off" varieties grown in the US and other countries, but none match authentic Indian basmati for flavour, aroma, texture, and appearance. Basmati contains the natural, 2 actyl-1-Pyrolline content of PPM 0.06, which brings its unique aroma, unmatched by any other rice in the world.